Marketing on the internet is 10 times harder than marketing in the real world. In the brick and mortar world you hang up a shingle, knock on a few doors and you get business and make some money. On the internet you can also hang your shingle, knock on a few doors and get immediately banned and/or blacklisted.
On the internet you have to learn how to market without marketing.
You can actually make a few bucks without resorting to blackhat but you will need to work for 15 - 20 hours a day for about a year before you see a profit. Who the fuck has time for that?
Every place on the internet hates marketers. Here are a few examples. Google makes the lions share of its revenue from advertisers, however, Google hates advertisers. They penalize all of their advertisors with quality scores and if they don’t like your score you must pay $25/click to get any business. Lets equate that to advertising in a newspaper. When you place your ad the newspaper people tell you, “we don’t like your ad so we will charge you $25 for everybody who reads it. How long will you keep advertising in that newspaper?
Take Facebook. The second largest traffic source on the internet. If they don’t like your ad they won’t even run it. Unfortunately they don’t like 99% of all the ads submitted. You can’t even pay them to run your ad if they don’t like it.
Try advertising on any forum and you will get banned. Yahoo and Bing will take your money fast enough but you are competing with companies that have no trouble spending $18 - $20 per click for the first 2 pages of any worthwhile keyword. These are the companies that I mentioned above, the ones that have spent millions and already put in the one or two years of 17 hour days.
Craigslist is another fine example. If you want to clean out your closet and sell a few odds and ends, no problem. But look just a tiny bit like a business and your ads get banned or ghosted and your account closed.
So in order to make any money on the internet you have to sell without selling and the only way to do that is through balckhat marketing. What you must do is make a compromise with your customer. You tell them anything they want to hear, anything, and you will get their business. TV advertisers have been doing this for years and internet marketers are just catching on. Every single TV ad is a scam. EVERY ONE, there are no exceptions. There is absolutely no regulation of the television advertising medium. They can and do lie about everything. Welcome to blackhat marketing.
So if you want to make any money on the internet you have to act like a TV advertiser and lie, lie, lie your ass off. And in order to advertise on the internet don’t make your ads look like ads. Make them blend in to your web page. Forget banner advertising, it doesn’t work. Use a story to sell your product. Use every tactic that you can think of to make your ad not look like an ad. If you do this you will not get banned and you will sell.
Good luck.
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